
With countless skincare influencers sharing advice on platforms like Instagram, TikTok, and YouTube, it’s easy to be overwhelmed by their tips and tricks and the next best fad.
But how reliable are they?
Not all influencers have the same level of expertise and understanding, particularly those with no beauty training.
If you love scrolling through social media it's important to follow influencers who are also trained skin therapists. These professionals have an understanding of skincare and knowledge rather than someone who has no idea and purely posts for likes, commission and free products
Here is why skin therapists are your best bet for skincare advice.
1. Professional Training
Skin influencers are individuals on social media who offer skincare advice. While some may have professional experience many are just enthusiasts with no formal training.
Becoming a skin influencer requires no formal education, anyone can start a blog or social media page to share skincare advice. In contrast, skin therapists' education covers anatomy, chemistry, physiology, histology (the study of tissue), and other relevant sciences in both classroom and practical settings. They also stay updated on the latest technologies and techniques for treating skin issues such as acne, hyperpigmentation, acne, dehydration, Rosacea and ageing.
2. In-Depth Product Knowledge
While skin influencers can test and review various skincare products, their understanding is often limited to the information provided on the product labels. They might be able to tell you what a product does, which skin type it’s for, and the appropriate time of day to use it. Ideally, they can also highlight potential side effects and whether a product is safe for pregnant women.
However, skin influencers may not know which products can be safely combined or used on the same day. They might not be aware of contraindications and if a product is harming your skin more than helping it.
Skin therapists, through their extensive training, learn about skincare ingredients and how they interact with skin cells, nerves, muscles, and veins. They can recommend which products to use together, which to avoid combining, and what’s safe for use during pregnancy.
Skin therapists also have access to pharmaceutical-grade skincare products like, Centella and GlyMed Plus, which are more potent and effective than over-the-counter options. These professional products contain 99% pure ingredients and are clinically tested, guaranteeing real results.
3. Personalized Skin Care Regimens
Skin influencers typically target specific demographics based on age, ethnicity, gender, or skin type. Regardless of their target audience, they provide generalised advice to all their followers. In contrast, a skin therapist offers personalised skincare solutions, they begin by analysing your skin type and skin conditions. Based on this, they recommend products and treatments tailored to your individual needs.
A skin therapist can also create a custom skincare routine for you to follow at home, This personalised approach can lead to noticeable improvements in your skin. Also remember, no two skins are alike and skin influencers market to you as if you have the same skin as them, this can contribute to stripped, sore, congested acne skin.
4. Safe and Effective Skin Treatments
Skin influencers often share DIY facials and skincare treatments you can perform at home. While these may seem convenient and cost-effective, your skin is delicate and can be easily damaged by improper use of strong active ingredients like retinol and salicylic acid. Even with step-by-step instructions, performing professional-level facials at home carries risks.
While many skin therapists share their knowledge online, it’s essential to recognise that not all skin influencers have the same level of expertise. Some may promote trends based on misinformation, leading to ineffective or harmful skin care practices.
Your skin deserves the best care, which means consulting with a professional. Follow skin therapists on social media and visit them for the most reliable advice and treatments.
Ready to start your journey towards healthier, more radiant skin?
Contact Emma at The Facial Specialist for a free skin consultation.
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